Blogs, RSS Feeds & What You Should Know
After years of wondering, “what’s an RSS feed?”, and “what is a blog?”, I recently figured it out and discovered their combined value. I’m an information junkie, I love to read, and this new discovery is like finding a treasure map. I’ll try to share it with you, show you how to use it, and explain how the future will require this understanding to get the information you want. First you need to know the blog basics.
Blogs
Blogs are website where people/groups can easily share ideas, links, media, and art for others to see. Their uniqueness is that they invite a two-way conversation by providing a way to comment. Blogs present a flexible medium to communicate and catalogue in a reverse chronological order. There is also the rapid emergence of micro blogging through Twitter that provide blog postings of 140 characters or less, and facebook status updates.
If you like how someone thinks, than you’ll like their blog/micro blog. I try to follow the people’s blogs that I like what they like. I like leadership, local church dynamics, preaching, marketing, theology, communication, and business. So what I am trying to do is find the top blogs in these areas. Maybe yours is fashion, hunting, parenting etc.
As the web grows, and gets more cluttered, we are dependent on more filters to sort the information we want. Eventually, the best information that is on the web is pulled into blogs. If I follow the right blogs I am following the information I want. Now someone else is scouring the web, fishing for the news, journals and information I want.
But it even gets better, if I subscribe (RSS) to the right blogs, this information is now coming right to me. The easiest way to pull it all together is with Google Reader…
Google Reader and RSS Feeds
Google Reader is an application that pulls content from selected blogs to one page utilizing the RSS feed. It’s similar to how all of your emails pull to one inbox where you can easily scan. I have the Google Reader page as one of my bookmarks and Iphone apps that I check every morning. I pull up the page and it pulls up all of the latest blog post to one spot where I can star, share, link, post, etc.
Here’s how to set up Google Reader for yourself:
Step 1: Go to www.Google.com/reader and create an account.
Step 2: Come back to this blog and click the RSS symbol at the top right
Step 3: A menu will pop up that asks what RSS application you would like to use. Choose “Add to Google”.
Step 4: You will be redirected back to Google Reader page. It will ask you one more time at the top to “Subscribe” click and you will start receiving the RSS feed.
Step 5: Search for more blogs to follow and repeat the process
Now here’s my theory for the future importance of website/Blog subscription feeds based on the following scenario of technological progress…Books are being replaced by e-readers that are being replaced by smart phone reader apps. Newspapers and periodicals are being replaced by online news sites now being replaced by smart phone apps. Authors, columnist, newspapers and periodicals are able to continue to create revenue by selling advertising on their blogs. Writers no longer need to complete 400 pages and a secure a publishing deal when they can post 400 words to their blog today. Columnist can share the story they want to share and bypass the editor. News can break as it happens, from what’s happening through Twitter.
If I were to ask you “What are the top three current issues in the world today?” Can you think of three? Where did you come up with your list? Is it from the Television? Newspaper? AOL start page? As we create our own groups of information feeds, the perception of what are the top issues will continue to diversify per individual. No longer will the Associated Press, The New York Times, Washington Post, Fox and CNN determine what are the most important issues to you, you will, along with your RSS feeds all coming to your smart phone at the speed of life.
As information is continually growing on the web, the filtering process will become even more valuable. According to Buisness Week there are 75,000 new blogs started every day to go with the estimated 100 Million already established. As previously stated this will increase the necessity to “fish” or pull together trusted voices informing you through blogs and micro blog postings. Subscribe to the right blogs and get the right information. This will probably develop to more paid subscription blogging where there will be a fee for the best information fishers.
How do you think the Church will benefit from these new technologies?
Do you think the Church will have a greater or lesser voice in the culture?



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